Baby Bjorn

 BabyBjörn at a glance:

Established: 1961 by Björn Jakobson and his sister-in-law, Elsa Jakobson
Type of company: Family-owned
Employees: approx. 180
Office: Head office in Solna, logistics center in Lanna, Småland, and offices in New York, Tokyo, Shanghai, Seoul and Hong Kong.
Number of markets: 55, of which USA is the largest, closely followed by Japan and South Korea.
Products: baby carriers and baby bouncers as well as sleep, kitchen and bathroom products.